I created Dogependent from scratch - an e-commerce store selling custom dog merchandise.
As a one-man band, I designed all the products, created the online store and developed the branding, keeping in mind my customer base, which were female dog owners aged 25+.
I've also set up the supply chain and socials, along with looking after customer service.
The business was operating in the USA, while I was located in the UK.
Displayed is one of the products, custom-made decals. The process included taking a photo of each dog and transforming it using Adobe Photoshop & lllustrator into a black & white, ready for print version. Then I would send them to the printer who dispatched it to a customer.
My work has now made its way to countries such as USA, Canada, Malaysia, Australia, Norway, UAE, Singapore, Netherlands and more.
The store was profitable from the first month - but the biggest reward here was the amount of happiness it created for the dog mums and dads.
When you create an artwork for someone who lost their pup so they can remember them forever, that really hits the spot and any monetary reward suddenly becomes negligible (like, for real, I eventually turned this into a non-profit brand)
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As a part of the pitching process, I created a video for a potential client Sooster Sunk, with the aim to represent their brand as accurately as possible.
First I went through their website and socials, noting down the key messaging and statements that were characteristic of their brand.
I then created a mood board and a written down a narrative ased on my research.
I have then recorded the narration on a microphone and started to source stock assets relevant to the brand and its positioning.
I then did some necessary edits to the static footage in Adobe Photoshop and then created the video in Adobe After Effects.
The video was met with very positive feedback.
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With this video, as a Head of Marketing at Studio 338 (London's biggest nightclub), I was falling short on ticket sales for an event and wanted to come up with an original video promo idea for the campaign.
Then it struck me! Let's implement 3D letters into the 'real-world', the venue itself. I took my iPhone, recorded the stairs inside the club and then took that footage into Adobe After Effects.
I added relevant copy, implemented it into the footage and the above was the result.
Eventually in a combination with further organic & paid social media campaigns the event sold-out.
The rest of the video is then a footage I compiled and edited from previous parties.
There was no input from anyone else in this project - the ideation, creation & implementation were all done by me.
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In this example, I was tasked with a video creation for a new artist's music release on Audio Danger Records.
All I was given was the audio track. Since this is an electronic music song representing a certain, rather underground genre, I wanted to portray that in the asset itself.
I collected stock footage of cans, an iPhone, cassette and a DJ mixing deck. I combined all those into one image inside Adobe Photoshop, adjusting the shadows in order to make it appear as real as possible.
I then took it into Adobe After Effects to finish up the motion elements.
Note the phone turning itself on, the turning cassette wheels and the DJ mixing deck flashing, in order to give it as immersive feeling as possible.
This campaign provided the label with a unique asset that helped to promote the release on a new level.
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I have a 40 minute online course on pricing psychology, consisting of 14 lessons.
It started by me sourcing a topic that would interest me, then writing a 27 page script in order to know what to say in front of the camera.
Once that was done, I started to record it on my home – with a phone on a tripod in front of me and a laptop behind it which served as a teleprompter.
Once all footage was recorded, I cut it together in Adobe Premiere Pro and added motion graphics in Adobe After Effects to supplement what I'm saying.
An introduction to the course is above, but you can't see the whole course unless you sign-up for Skillshare (which is completely free by the way!).
You can sign-up via this link www.bit.ly/Course13secrets
The course now has 900+ students across the world with 80% of the reviews saying 'this course exceeded my expectations.''